AL HAZEN 
Creative Director | ART
Motivated, forward-thinking, and award-winning leader that has proven expertise in creating integrated advertising campaigns that leverage branding, design, user experience, CRM, digital marketing, collateral, and content strategy. Skilled at developing creative strategies that increase brand awareness, revenue, and appeal to target audiences. Strong ability to create original design concepts for global marketing campaigns and oversee multiple projects from inception to execution. Focused on managing client relationships, representing company culture, and directing large teams of talent in dynamic environments.
Core Skills
• Concept Development • Interactive Design • Email & Mobile Design • User Interface Design • User Experience Design • Team Leadership & Motivation • Marketing & Brand Strategy • Project Management • Invision DSM & Invision cloud • Adobe Photoshop • Adobe Indesign • Adobe Creative Suite • Microsoft Office Suite • PowerPoint • Keynote • Sketch app – UI/UX • Branding & Identity • Social Media Marketing
Professional Experience
Associate Creative Director
VML - GTB, Detroit - NYC, MI Sep 2016 – Present
I developed branded content, CRM, email, digital and video-on-demand marketing solutions for Lincoln
and Ford. After a corporate merger between GTB and VML, I continued to guide and develop Ford’s marketing. In 2022, I shifted to VML Health, developing multi-channel campaigns for Pfizer and Genentech.
• I led the adaptation of Ford’s global UI/UX platform into a mobile focused email platform.
• Integral in shifting Ford’s launch, stay-informed-campaigns, e-commerce, and transaction-based email programs to incorporate personalization, dynamic-content and responsive content.
Brand and Marketing Consultant
Self-employed, Mar 2016 – Present

Art Supervisor
Campbell-Ewald, Detroit, MI Aug 2009 – Mar 2016
Works across various accounts with the aim of creating fresh, impactful, and strategy-based communications. Maintained a high level of face-to-face client interaction and acted as a change agent to impact strategies. Leveraged ‘trust’ as a marketing theme that assisted in redefining the bank division of USAA and utilized television, CRM, email, and digital mediums to promote this campaign.  
• Grew USAA’s unaided brand awareness from 5% to over 50% in less than 6 years.
• Contributed to the creation of multi-channel campaigns for USAA, surpassing USAA’s sales goals every year and advancing agency growth by 40% between 2009 and 2015. 
• Grew USAA memberships from 3,000,000 to over 10,000,000 due to marketing campaigns. 
• Our work contributed to Ad Age naming USAA as one of 2011’s Top 25 Hottest Brands.
Associate Creative Director
The Mars Agency, Southfield, MI Mar 2008 – Aug 2009
Conceptualized marketing projects managing them from inception to execution. Utilized Shopper Marketing techniques as a key strategy to drive ‘active’ purchase decisions and increase sales.
• Created programs and advertising that resulted in a 10% budget increase for the Abbott brands. 
• Developed brand, promotional and in-store marketing with a focus on 360-degree integration for several Abbott brands that included Similac, EAS, ZonePerfect, Ensure, Glucerna and Pedialyte.

Creative Director
Marc USA, Pittsburgh, PA Aug 2007 – Mar 2008
Acted as a change agent and influenced the forward outlook of the agency with the aim of boosting the agency profile, culture, and efficiency. Led collaborative creative sessions for a range of successful projects.
• Provided leadership and guidance for marketing campaigns for the Pennsylvania Lottery.

Associate Creative Director
Doner, Southfield, MI Jan 1997 – May 2007
Managed several creative teams that produced national and localized television, radio, print and digital advertising for clients that included Six Flags and a PNC Bank brand relaunch. Played a pivotal role in developing Mazda’s “Zoom-Zoom” brand architecture, identity and design language that ensured consistency across brand and dealer marketing materials. 
• Critical team member in securing Six Flags valued at $100,000,000 and Mazda valued over $220,000,000. 
• Created the “Mazda Zoom-Zoom” campaign that resulted in the company successfully posting its first profitable year in six years.
Volunteer Work
Project Leader
American Corporate Partners - ACP Nov 2009 – Jun 2010
ACP is focused on helping veterans and active-duty spouses find their next career through one-on-one mentoring, networking, and online career advice. I’m honored to be able to contribute to their program and plan to continue.
Mentor
CCS’s SYNC & Youthville Detroit, Detroit, MI Feb 2020 – Nov 2020
I contributed and organized to a collaborative community outreach program CCS’s SYNC & Youthville Detroit. IPG selected CE for a community outreach award due to the program’s success.
Education
College for Creative Studies, Detroit, MI Aug 1989 – April 1992 
Bachelor of Fine Arts, Graphic Communication
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Awards
2014 USAA • Brand Photography • Communications Arts Photography Annual
2013 USAA • Brand Photography • Communications Arts Photography Annual
2012 USAA • Legacy campaign • Bronze Echo award – dma-echo.org
2011 USAA • Financial – Television “Future” • San Antonio Addy – www.aaf-sanantonio.org/addys/
2003 MAZDA 6 • Automotive – Television ”Dusty 6II” • 3 Silver Detroit caddies
2003 MAZDA 6 • Automotive – Television ”Dusty 6II” • Silver Detroit caddy
2002 MAZDA TRIBUTE • Automotive – Television Campaign “Tag” • Silver Detroit caddy
2002 MAZDA PROTEGE • Out of Home – Campaign “Surfer” • Silver Detroit caddy
2001 ADT • National broadcast • London Festival Finalist and a Silver Detroit caddy.
1999 MAZDA PROTEGE•  National broadcast • Silver Clio, AICP, AAF and a Gold Detroit caddy.
1999 U.S. CELLULAR • National broadcast • Silver Detroit caddy
1998 MAZDA MIATA • National, newspaper, and trade print • 3 Silver Detroit caddies
1998 BLACK EYE PROMO • Out-of home-campaign • Silver Detroit caddy
1996 HOT SPRING SPA • Newspaper campaign • 3 Bronze Detroit caddies and 3 Ann Arbor addys
1997 CAMP TICONDEROGA • Newspaper campaign • 3 Ann Arbor addys
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